Arch&Tech is an architecture and construction fair held annually in Buenos Aires, Argentina. I had the great pleasure of creating the visual identity and name for its inaugural edition in 2017. The name was developed with all exhibitors in mind, showcasing materials and developments in architecture, construction, and technology within the field. It was also chosen for being easy to understand and relate to across different languages. The color palette was inspired by the everyday elements and materials used by these professionals, creating a strong contrast within a simple monochromatic spectrum, resulting in a recognizable and unique identity from afar.
