BSC Piscinas is a boutique company from Rio de Janeiro, offering pool services for everything from private residences to large clubs — and even Olympic-sized pools.
As the company has expanded and embraced more innovative and efficient service methods, there was a clear desire to refresh its brand, making it more modern and instantly recognizable to potential clients.
To support this evolution, we developed a new logo with a fully flat design for better versatility across applications, paired with a fresh color palette inspired by the vibrant look of contemporary pools. The logo’s shape and visual style were intentionally crafted to immediately evoke the idea of a pool, helping create a faster, stronger connection between the brand and the services it offers.
As the company has expanded and embraced more innovative and efficient service methods, there was a clear desire to refresh its brand, making it more modern and instantly recognizable to potential clients.
To support this evolution, we developed a new logo with a fully flat design for better versatility across applications, paired with a fresh color palette inspired by the vibrant look of contemporary pools. The logo’s shape and visual style were intentionally crafted to immediately evoke the idea of a pool, helping create a faster, stronger connection between the brand and the services it offers.
