The clinic, located in Novo Hamburgo - RS, specializes in aesthetic procedures performed by the biomedical professional who owns the business.
The branding was inspired by the diamond, not only because of its "polishing" process, its shape, and its near-perfect symmetry, but also because it is a symbol of luxury — something of great value and highly desired by most women.
The name created was a blend of "let's shape," referring to the idea of "molding" (which fits perfectly with all the clinic's services, from facial harmonization to body contouring, for example), while also hinting at the owner's nickname, Plets.
As a result, the naming is original, meaningful, and stands out from what is commonly used by competitors. :)
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