Martha's Cake Shop is an American company focused on creating “affectionate birthday cakes.” Inspired by her grandmother (also named Martha, who passed down all her recipes), the brand offers a nostalgic journey back to the classic birthday celebrations of the 80s and 90s — a time when birthday cakes and party decorations evoked a much more playful and sentimental atmosphere.
The main references, besides those often homemade birthday parties, included the work of cake designer Marta Ballina (another Martha!), whose fun and detail-rich cakes were a huge inspiration. The founder used to watch her videos full of recipes and cake decorating tips, always accompanied by her grandmother.
Toys, candies, and colors from that era were carefully incorporated to modernize the brand and give the final touch: a more feminine and contemporary feel to the product!
The main references, besides those often homemade birthday parties, included the work of cake designer Marta Ballina (another Martha!), whose fun and detail-rich cakes were a huge inspiration. The founder used to watch her videos full of recipes and cake decorating tips, always accompanied by her grandmother.
Toys, candies, and colors from that era were carefully incorporated to modernize the brand and give the final touch: a more feminine and contemporary feel to the product!
