The vegan and handcrafted soap brand Soap Shop was looking to develop a brand identity that intentionally distanced itself from the typical, cliché aesthetic often associated with natural products — think brown paper packaging and rustic fiber details. (Not that there’s anything wrong with it, but they were very clear about wanting something different — and I loved the challenge.)
We aimed for a clean, minimal, and product-focused design, giving the brand a more modern and sophisticated look that stands out from the competition.
We aimed for a clean, minimal, and product-focused design, giving the brand a more modern and sophisticated look that stands out from the competition.
